BillboardsPeople spend more time in their vehicle than they do to read the paper and watch the news. Outdoor advertising has a lower cost per thousand than any other type of advertising. Outdoor ads cost 80% less than television commercials, 60% less than newspaper ads, and 50% less than radio ads. Ads on billboards are free to consumers; you do not have to buy a magazine, cable television, or a newspaper to see your advertisement.
Outdoor advertising does not interrupt consumers in any way. There's no obnoxious sound, smell or other type of negative attention grabber. Billboards are noticed because of their messages, bright bold colors and creative graphics. Billboards have been rated higher than any other type of advertising for their ability to communicate ideas at the lowest possible prices. Tried and tested, these billboards, located at high traffic convergence points, are the ideal medium to get your brand noticed, established and growing.
The range of billboards available in this product category affords your business a number of location options to select from, allowing you to be target market specific, therefore minimising advertising waste. These billboards are ideal for new product launches and a long term brand building strategy. In addition the affordability and cost effectiveness of these billboards facilitates high frequency, repetitive campaigns.
Whether you would like to reinforce the availability of a brand, re-assure the customer of the brand choice, provide the retailer with the proof of advertising support, build brand loyalty or maintain brand dominance, your campaign will most probably include this form of outdoor advertising. Target a precise audience in a specific city or target the brand based population at no cost to the consumer!